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The present study aims to investigate personality traits and emotional intelligence in young adults’ consumers who use social networks to make shopping. Consumer behavior has long been of interest to researchers. Contemporary research on Consumer Behavior considers a wide range of factors...
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Architecture of Cognition: Listening to Empirical Data / Fernand Gobet, Peter C. R. Lane -- Managing Goals and Resources in Dynamic …
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The Black Friday event has become a global opportunity for marketing and companies’ strategies aimed at increasing sales. The present study aims to understand consumer behavior through the analysis of user-generated content (UGC) on social media with respect to the Black Friday 2018 offers...
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