How do expressed emotions affect the helpfulness of a product review? : evidence from reviews using latent semantic analysis
Year of publication: |
2015
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Authors: | Ahmad, Shimi Naurin ; Laroche, Michel |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 1, p. 76-111
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Subject: | Cognitive appraisal theory | emotions in online reviews | helpfulness of online reviews | latent semantic analysis | online word of mouth | online reviews | Data Mining | Data mining | Virales Marketing | Viral marketing | Emotion | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Personalisierung | Personalization |
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