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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna; Van Osselaer, Stijn M. J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
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Charities can increase the effectiveness of donation appeals by using a morally congruent positive emotion
Goenka, Shreyans; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 774-790
Persistent link: https://www.econbiz.de/10012120628
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Affect-gating
King, Dan; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 697-711
Persistent link: https://www.econbiz.de/10009409018
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Hedonic eating goals and emotion : when sadness decreases the desire to indulge
Salerno, Anthony; Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 135-151
Persistent link: https://www.econbiz.de/10010380997