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"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique; Simonetti, Aline; Shih, … - In: Management decision 62 (2024) 1, pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Journal of business research : JBR 157 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
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Are customer star ratings and sentiments aligned? : a deep learning study of the customer service experience in tourism destinations
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; … - In: Service business 17 (2023) 1, pp. 281-314
Persistent link: https://www.econbiz.de/10014282967
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Waiting time effects on the leisure experience and visitor emotions
Gnoth, Juergen; Bigné, J. Enrique; Andreu, Luisa - In: Progress in tourism marketing, (pp. 255-267). 2006
Persistent link: https://www.econbiz.de/10003538622