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The impact of consistency between the emotional feature of advertising music and brand personality on brand experience

Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10012171430

Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - In: The journal of product & brand management 31 (2022) 7, pp. 1091-1103

Persistent link: https://www.econbiz.de/10013429053

Music to the ears : the role of sonic branding in advertising

Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059

Persistent link: https://www.econbiz.de/10015050106

What you get is not what you saw : exploring the impacts of misleading hotel website photos

Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319

Persistent link: https://www.econbiz.de/10011403354

Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones

Kato, Takumi - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 27-44

Persistent link: https://www.econbiz.de/10013483012

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …

Persistent link: https://www.econbiz.de/10012911061