Music to the ears : the role of sonic branding in advertising
Elyria Kemp, Yoon-Na Cho, My Bui and Alex Kintzer
| Year of publication: |
2024
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|---|---|
| Authors: | Kemp, Elyria ; Cho, Yoon-Na ; Bui, M̃y ; Kintzer, Alex |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 6, p. 1039-1059
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| Subject: | advertising | brand experience | engagement | positive emotions | Sonic branding | Markenführung | Brand management | Werbewirkung | Advertising effects | Emotion | Niederlande | Netherlands | Markenartikel | Brand | Werbung | Advertising | Musik | Music | Konsumentenverhalten | Consumer behaviour | Werbemusik | Advertising music | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2273645 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050106