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This research examines how a focus on time versus money can lead to two distinct mindsets that impact to consumers … that asking individuals to think about quot;how much time they would like to donatequot; (versus quot;how much money they … would like to donatequot;) to a charity increases the amount that they ultimately donate to the charity. Fueling this effect …
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We investigate the impact of empathy and impulsiveness on charitable giving using a real donation experiment. We …
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Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...
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