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Emotion
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Asia-Pacific journal of business administration
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International journal of business and emerging markets : IJBEM
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International journal of retail and distribution management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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ECONIS (ZBW)
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An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
2
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
3
Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
- In:
International journal of business and emerging markets …
11
(
2019
)
2
,
pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
Saved in:
4
Long-term changes in consumers' shopping behavior post-pandemic : an exploratory study
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1518-1534
Persistent link: https://www.econbiz.de/10013407451
Saved in:
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