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ECONIS (ZBW)
8
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1
Sharing consumers' brand storytelling : influence of consumers' storytelling on brand attitude via emotions and cognitions
Hong, JungHwa
;
Yang, Jie
;
Wooldridge, Barbara Ross
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 265-278
Persistent link: https://www.econbiz.de/10013164318
Saved in:
2
The ultimate escape : escapism, sports fan passion and procrastination across two cultures
Astakhova, Marina
;
Leonard, Ethan B.
;
Doty, D. Harold
; …
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 278-293
Persistent link: https://www.econbiz.de/10013398148
Saved in:
3
How guanxi HRM practice relates to emotional exhaustion and job performance : the moderating role of individual pay for performance
Fu, Yang
;
Huang, Xiaoyu
;
Tang, Daisheng
;
Yang, Ju
;
Wu, …
- In:
International journal of human resource management
32
(
2021
)
11
,
pp. 2493-2518
Persistent link: https://www.econbiz.de/10012588063
Saved in:
4
The role of affective commitment and political skill in the work interfering with family (WIF) conflict : voluntary turnover relationship
Yang, Jun
;
Bently, Jeffrey R.
;
Treadway, Darren C.
; …
- In:
The international journal of human resource management
29
(
2018
)
3
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011889234
Saved in:
5
The impact of follower narcissism and LMX perceptions on feeling envied and job performance
Treadway, Darren C.
;
Yang, Jun
;
Bentley, Jeffrey R.
; …
- In:
International journal of human resource management
30
(
2019
)
7
,
pp. 1181-1202
Persistent link: https://www.econbiz.de/10012194345
Saved in:
6
Optimal planning of swapping/charging station network with customer satisfaction
Yang, Jun
;
Guo, Fang
;
Zhang, Min
- In:
Transportation research / E : an international journal
103
(
2017
),
pp. 174-197
Persistent link: https://www.econbiz.de/10011733992
Saved in:
7
Predicting advertising persuasiveness : a decision tree method for understanding emotional (in)congruence of ad placement on YouTube
Wen, Taylor Jing
;
Chuan, Ching-Hua
;
Yang, Jing
;
Tsai, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10013358824
Saved in:
8
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on brand warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
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