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Impact of the strength of religious beliefs on brand love in the Islamic market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012819715

The influence of in-store product holders on orientation towards the product and on purchase intention

Gabrielli, Veronica; Cavazza, Nicoletta - In: The international review of retail, distribution and … 24 (2014) 3, pp. 311-327

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Consumer attitude formation from eWOM : interplay between cognition and affect

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Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions

Wang, Stephen W.; Pelton, Lou E.; Hsu, Maxwell K. - In: The service industries journal 39 (2019) 11/12, pp. 836-854

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Affective effects of offering options on persuasiveness of fear appeals

Lemanski, Jennifer L.; Villegas, Jorge - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 128-142

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Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115

Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers …' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective … response and general attitude toward ad was examined. Furthermore, reliability as a moderator in the relationship between …

Persistent link: https://www.econbiz.de/10014226226