Narrow search
Showing 1 - 4 of 4
Cover Image
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Cover Image
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
Cover Image
Fear, guilt, and shame appeals in social marketing
Brennan, Linda; Binney, Wayne - In: Journal of business research : JBR 63 (2010) 2, pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
Cover Image
Advertising effects? : an elemental experiment
Pochun, Tej; Brennan, Linda; Parker, Lukas - In: Australasian marketing journal 26 (2018) 4, pp. 338-349
Persistent link: https://www.econbiz.de/10011965436