Narrow search
Showing 1 - 1 of 1
Cover Image
Don't make me feel guilty! : examining the effect of a past moral deed on perceived irritation with guilt appeals in environmental advertising
Lim, Rachel Esther; Hong, Ji Mi - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 421-436
Persistent link: https://www.econbiz.de/10013464114