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Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
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Metrics : when and why nonaveraging statistics work
Shugan, Steven M.
;
Mitra, Debanjan
- In:
Management science : journal of the Institute for …
55
(
2009
)
1
,
pp. 4-15
Persistent link: https://www.econbiz.de/10003873615
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