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Unternehmensreputation und Stakeholder-Loyalität
Helm, Sabrina
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013353961
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Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships
Helm, Sabrina
;
Garnefeld, Ina
;
Tolsdorf, Julia
- In:
Australasian marketing journal
17
(
2009
)
2
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003886488
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Unternehmensreputation und Stakeholder-Loyalität
Helm, Sabrina
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2007
Persistent link: https://www.econbiz.de/10013516799
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