Apparrel manufacturing in the American South, by virtue of its size, its reliance upon female labor, and its broad geographic scope, is an important but often overlooked industry that connects the disparate concerns of women's history, southern cultural history, and labor history. In Striking...

Introduction: American Goliath -- Female troubles -- "Made in America": the culture and its promises -- "An exceptional woman:" (non)promotions at Wal-Mart -- Always low wages! -- Retail beyond Wal-Mart -- WWJD? organize Wal-Mart! -- Attention shoppers -- Epilogue