switching among gas and electricity suppliers and the scarcity of investments in energy efficiency. According to EU wide surveys … the regulators to foster both the competition on the suppliers’ side and consumers’ protection. In addition, active … consumers’ behaviour often does not lead to maximization of their economic benefits. In recent years, behavioural scientists …

factors that affect consumer choice to energy-efficient products. Main findings are as follows: (1)Consumers in Thailand shows …) Consumers in China, India and Thailand are sensitive to energy efficiency of products, primarily because they lead to less … fans or mobile phones. (3) Consumer who has higher energy conservation perception will buy energy efficient products.(4 …