Narrow search
Showing 1 - 2 of 2
Cover Image
Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour
Wu, Xiaohong; Lai, Ivan K. W. - In: Journal of destination marketing & management 21 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10013041362
Cover Image
The psychological premise of spatial presence in 360° virtual tours: the role of the spatial situation in first-time and repeat users
Wu, Xiaohong; Lai, Ivan Ka Wai - In: Journal of Hospitality and Tourism Technology 14 (2023) 4, pp. 523-539
Purpose This study aims to construct a two-step model to examine how passive (mental imagery and immersion) and active (engagement) responses build a spatial presence in 360° virtual tours by constructing the spatial situation. This study further tests the difference between first-time and...
Persistent link: https://www.econbiz.de/10014874128