Hsu, Chiu‐Ping; Chiang, Yi‐Fang; Huang, Heng‐Chiang - In: Online Information Review 36 (2012) 1, pp. 72-88
contribute to community members' online trust and engagement through inducing their community identification. It also seeks to … community engagement, while within‐community normative pressure had a positive relationship with community engagement. No … members' engagement. Originality/value – From perspectives of virtual experience, social identity theory, social trust, and …