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Purpose: This study aims to conceptualize the brand experience that users' avatars can experience on an XR platform and develop items to measure it. Design/methodology/approach: The author presents both a conceptual analysis of brand experience in XR (BXIXR) and a BXIXR scale by conducting a...
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contribute to community members' online trust and engagement through inducing their community identification. It also seeks to … community engagement, while within‐community normative pressure had a positive relationship with community engagement. No … members' engagement. Originality/value – From perspectives of virtual experience, social identity theory, social trust, and …
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This theoretical article explores the role spirituality plays in engagement and resistance in the workplace. These … qualities exist at the opposite ends of the continuum in adult education in the workplace: engagement in learning and resistance … is increasing employee engagement leads to less resistance to learning. …
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address the needs of the visual learner. This paper explores the role of visual aesthetics in improving engagement in online …
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indicated that research themes such as electronic participation, engagement, transparency, communication/interaction, trust …
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