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Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market

Van Winter, Jerrold A. - In: Journal of business case studies 9 (2013) 3, pp. 249-254

Persistent link: https://www.econbiz.de/10009751027

Taiwan's pharmaceuticals : a failure of the sectoral system of innovation?

Hu, Mei-chih; Hung, Shih-Chang - In: Technological forecasting & social change : an … 88 (2014), pp. 162-176

Persistent link: https://www.econbiz.de/10010483232

Entrepreneurship in off-label drug prescription : just what the doctor ordered!

March, Raymond J. - In: The journal of private enterprise 32 (2017) 3, pp. 75-92

Persistent link: https://www.econbiz.de/10011758734

The moderation role of entrepreneurial orientation on the influence of innovation on pharmaceutical SMEs' performance

Al-Momani, Lina; Al-Haddad, Shafiq; Sharabati, … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-12

Due to the importance of entrepreneurship and innovation in the Pharmaceutical industry, the current study investigates … the moderation role of Entrepreneurial Orientation (EO) on the influence of innovation on Pharmaceutical SMEs performance … variance of SMEs' performance. Additionally, it confirmed that innovation has a significant positive impact on pharmaceutical …

Persistent link: https://www.econbiz.de/10014365958

The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective

Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751

Persistent link: https://www.econbiz.de/10011384182

Innovation marketing : from idea to start ups : a holistic literature review

Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159

Persistent link: https://www.econbiz.de/10011958598

Achieving new product development performance through entrepreneurial orientation : evidence from Taiwan

Lee, Shwn-Meei; Li, Chia-Ying; Tsai, Chiun-Yi - In: International journal of technology, policy and … 17 (2017) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011821076

Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019

Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019

Persistent link: https://www.econbiz.de/10012486208

New Products Commercialization in Cooperative Marketing Alliances as an Entrepreneurial Strategy : An Analytical-Comparative Study

Salimi Torkamani, Mehdi - 2014

Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing...

Persistent link: https://www.econbiz.de/10013056112

Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy

Boso, Nathaniel; Cadogan, John W.; Story, Vicky M. - In: International small business journal : researching … 31 (2013) 1, pp. 57-81

Persistent link: https://www.econbiz.de/10009740352

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