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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Market orientation and entrepreneural proclivity : antecedents of innovation
Otero-Neira, Carmen; Fernández Arias, Ma Jesús; … - In: Global business review 14 (2013) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10010230070
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Market orientation and entrepreneurship in Chinese family business : a socialisation view
Shi, Henry X.; Dana, Leo Paul - In: International journal of entrepreneurship and small business 20 (2013) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10009788008
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Entrepreneurship and market orientation as determinants of innovation : the role of business size
Gonzále-benito, Óscar; Mun̄oz-Gallego, Pablo A.; … - In: International journal of innovation management 19 (2015) 4, pp. 1-28
Persistent link: https://www.econbiz.de/10011386208
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A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng; Hsieh, Chia Y. - In: Journal of business & economics research 8 (2010) 9, pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
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The entrepreneurial touch on marketing : a case study in retail business
Hurmerinta-Peltomäki, Leila - In: The entrepreneurship - innovation - marketing interface …, (pp. 107-117). 2007
Persistent link: https://www.econbiz.de/10003603814
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Innovation marketing and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial marketing in developing countries
Saunders, Wallace; Patel, Nilesh - In: Enhancing enterprise competitiveness : (marketing, …, (pp. 589-598). 2007
Persistent link: https://www.econbiz.de/10003677616
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Entrepreneurship : its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.; Mavondo, Felix T.; Matanda, … - In: Industrial marketing management : the international … 40 (2011) 3, pp. 336-345
Persistent link: https://www.econbiz.de/10008991589
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Entrepreneurship and viral development in rural Western Negev in Israel
Bijaoui, Ilan; Regev, David - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 54-66
Persistent link: https://www.econbiz.de/10011418402
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Market orientation and technological innovation : the moderating role of entrepreneurial support policies
Li, Cai; Liu, Qing; Xiumei, Zhu; Deng, Shengliang - In: International entrepreneurship and management journal 11 (2015) 3, pp. 645-671
Persistent link: https://www.econbiz.de/10011327193