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The ebb and flow of identity : how sustainable entrepreneurs deal with their hybridity

Cesinger, Beate; Vallaster, Christine; Müller, Julian - In: European management journal 40 (2022) 1, pp. 77-89

Persistent link: https://www.econbiz.de/10013191148

Brand orientation in a culturally-diverse context : entrepreneurial insights gained from a structurationist perspective

Vallaster, Christine; Czinkota, Michael R. - In: International journal of entrepreneurial venturing 8 (2016) 4, pp. 355-377

Persistent link: https://www.econbiz.de/10011673588

Ethics and entrepreneurship : a bibliometric study and literature review

Vallaster, Christine; Kraus, Sascha; Lindahl, José M. … - In: Journal of business research : JBR 99 (2019), pp. 226-237

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Sustainable entrepreneurship orientation : reflection on status-quo research on factors facilitating responsible managerial practices

Kraus, Sacha; Burtscher, Janina; Vallaster, Christine; … - In: Sustainable entrepreneurship : discovering, creating …, (pp. 75-98). 2019

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The impact of brand authenticity on brand trust and SME growth: A CEO perspective

Eggers, Fabian; O’Dwyer, Michele; Kraus, Sascha; … - In: Journal of World Business 48 (2013) 3, pp. 340-348

This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...

Persistent link: https://www.econbiz.de/10011065270