Cover -- Title Page -- Copyright Page -- Contents -- General Introduction: Systemic Innovations and Transformation of Organizational Models -- Chapter 1 Enterprise Through the Lens of Agility, Creativity and Monitoring Method Combinations -- 1.1. Introduction -- 1.2. Agility and its manifesto --...

"A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand....