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Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing...
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This research proposes a new product development (NPD) framework for innovation-driven deep-tech research to …
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the innovation outcomes of internal subsidiaries. However, given that external strategic alliances with high …-tech entrepreneurial firms represent a key source of innovation for the corporation, corporations must also consider how their choices of … CHQ location and composition affect the innovation outcomes of these partners. In a study of 36 incumbent pharmaceutical …
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