Objective: Practices of traditional marketing cannot be fully applied to small and medium-sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with innovative behaviour such as entrepreneurial marketing (EM). This objective of this study is to examine the role of...

An individual's behavior can be determined by the personality traits they possess, which are a description of a set of characteristics that are unique to the individual. Previous analyses have indicated that the Big-5 personality traits (openness to experience, conscientiousness, extraversion,...

A striking fact about entrepreneurship is that the number of male entrepreneurs greatly exceed the number of female entrepreneurs. We use detailed survey data from Sweden to study to what extent this gender gap can be explained by gender differences in personality. We show that women have...