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(mainly, entrepreneurial orientation, learning orientation, and market orientation) on family firm's performance, by comparing … strategic orientation with higher impact on family firm performance, followed by market orientation, so, our work offers family … firms some insights to an improved performance. In addition our work contributes to literature by corroborating the idea of …
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Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the study, the authors keep a qualitative approach: we first...
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potential to offer contributions to internationalization performance. Quantitative survey on 71 Sicilian SMSs reached valuable …
Persistent link: https://www.econbiz.de/10010555032
Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the study, the authors keep a qualitative approach: we first...
Persistent link: https://www.econbiz.de/10011824293
In this study, we examine new drivers that generate a disposition toward entrepreneurial activity in family firms and how the strategic involvement of the board of directors (SIBD) moderates the relationships between these drivers (image of the firm, willingness to change, and access to...
Persistent link: https://www.econbiz.de/10012892506
This paper explores how family involvement influences the entrepreneurial business. Therefore, the paper gives an understanding of how the family forms the embeddedness and how its involvement constitutes a change to the entrepreneurial business. The main background used for this work analysis...
Persistent link: https://www.econbiz.de/10013238422