Rodriguez Aboytes, Jorge Gustavo; Barth, Matthias; … - In: World development sustainability 1 (2022) 1, pp. 1-12
to examine the communication of Mexican sustainable fashion entrepreneurs on Instagram. We used snowball sampling to … select a representative sample of fashion brands operating in the sustainable fashion niche in Mexico. We used a mixed …) from their respective brands' pages. Fashion brands in Mexico with business models based on sustainable fashion are a …