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Entrepreneurship marketing research and SMEs
Rugimbana, Robert; Shambare, Richard; Shambare, Maria - In: Entrepreneurship marketing : principles and practice of …, (pp. 96-107). 2011
Persistent link: https://www.econbiz.de/10008822548
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Marketing research, a success factor for an entrepreneur
Ciucan-Rusu, Liviu; Gabor, Manuela Rozalia; … - In: Revista română de economie 33 (2011) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10009576139
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A Job yet-to-be-done : reinventing how universities define student needs
Gramescu, Lucian; Bibu, Nicolea - In: Journal of strategic management education : JSME 11 (2015), pp. 35-60
Persistent link: https://www.econbiz.de/10011664921
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Research at the marketing/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on Marketing and Entrepreneurship
Hills, Gerald E. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10001872641
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Research at the marketing/entrepreneurship interface
Hills, Gerald E. (contributor); Singh, Pobert P. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001872649
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Entrepreneurial orientation and firm performance in non-profit service organization : contingent effect of market orientation
Chen, Hsiang Ling; Hsu, Chun-hui - In: The service industries journal 33 (2013) 5, pp. 445-466
Persistent link: https://www.econbiz.de/10009757835
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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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Qualitative Research at the Marketing/Entrepreneurship Interface.
Lindridge, Andrew - 2018
Cover -- EDITORIAL ADVISORY AND REVIEW BOARD -- Guest editorial -- Risks/rewards and an evolving business model -- Developing an authentic personal brand using impression management behaviours -- Female entrepreneurial networking in the marketing services sector -- Entrepreneurial marketing and...
Persistent link: https://www.econbiz.de/10012680886
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208