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Einleitung -- Entrepreneurial Marketing -- Herleitung der Hypothesen und Darstellung im Analysemodell -- Beschreibung …Das Fachbuch zeigt die Entwicklung eines quantitativen Messinstruments für Entrepreneurial Marketing (EM) auf und prüft …. Der Inhalt Entrepreneurial Marketing – Theoretische Fundierung Herleitung der Hypothesen und Darstellung im Analysemodell …
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private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the … marketing process. Entrepreneurial Marketing begins by defining the' rules' of marketing as a basis for the entrepreneur to … understand what 'rules' need breaking. Subsequent chapters cover the marketing mix, innovation management, and compare large …
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