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Advertising As a Specific Type of Activity of Entrepreneurship Structures

Rubtcova, Mariia - 2019

effectiveness of relations in the sphere of material exchange. Thus, we can conclude that advertising is a kind of triad of …The paper deals with the advertising as a specific type of activity of entrepreneurship structures. The market of … advertising effects is defined as the place, or rather, as the part of the information space where the offer (the entire set of …

Persistent link: https://www.econbiz.de/10012871828

Celebrity entrepreneurship and advertising effectiveness : an empirical test

Kishor, Jugal - In: International journal of business and globalisation : IJBG 25 (2020) 2, pp. 224-240

Persistent link: https://www.econbiz.de/10012250614

An analytical approach to crowdinvesting : the impact of marketing and idea stealing on the entrepreneur's decision making

Bethmann, Nicola; Frieden, Matthias - 2019

In a game theoretical setting, this paper studies the entrepreneur's decision making by using a new financing opportunity referred to as crowdinvesting. In this model, the entrepreneur can collect money and advertise his innovative idea. However, crowdinvesting carries the risk of being copied...

Persistent link: https://www.econbiz.de/10011957777

Entrepreneurship education : a systematic review of the methods in impact studies

Lorz, Michael; Müller, Susan; Volery, Thierry - In: Journal of enterprising culture 21 (2013) 2, pp. 123-151

Persistent link: https://www.econbiz.de/10010231166

International entrepreneurship : where do we go from here?

Hisrich, Robert D. - In: International review of entrepreneurship : IRE 11 (2013) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011345265

International entrepreneurship research during the last decade : a review

Melén Hånell, Sara; Nordman, Emilia Rovira; Tolstoy, … - In: Journal for international business and entrepreneurship … 7 (2013) 2, pp. 116-138

Persistent link: https://www.econbiz.de/10010361944

Legitimation of new ventures : a review and research programme

Überbacher, Florian - In: Journal of management studies : JMS 51 (2014) 4, pp. 667-698

Persistent link: https://www.econbiz.de/10010380692

From rocking the boat to wagging the dog : a literature review of subsidiary initiative research and integrative framework

Schmid, Stefan; Dzedek, Lars R.; Lehrer, Mark - In: Journal of international management 20 (2014) 2, pp. 201-218

Persistent link: https://www.econbiz.de/10010382683

The Schumpeterian entrepreneur : a review of the empirical evidence on the antecedents, behavior, and consequences of innovative entrepreneurship

Block, Jörn; Fisch, Christian; Praag, Mirjam van - 2016

Innovative entrepreneurship is considered an important pillar for economic development and has sparked a lively discussion in academia and practice alike. Oftentimes, however, the debate is not sufficiently grounded on solid empirical evidence. The academic literature is growing but very...

Persistent link: https://www.econbiz.de/10011531131

A systematic literature review on entrepreneurial intentions: citation, thematic analyses, and research agenda

Liñán, Francisco; Fayolle, Alain - In: International entrepreneurship and management journal 11 (2015) 4, pp. 907-933

Persistent link: https://www.econbiz.de/10011539192

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