Humorous advertising that travels : a review and call for research
Year of publication: |
2015
|
---|---|
Authors: | Crawford, Heather J. ; Gregory, Gary D. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 3, p. 569-577
|
Subject: | cross-cultural | humor | advertising | effectiveness | literature review | research framework | Humor | Werbewirkung | Advertising effects | Werbung | Advertising | Bibliometrie | Bibliometrics |
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