Osano, Hezron Mogaka - In: Journal of innovation and entrepreneurship : JIE 8 (2019) 13, pp. 1-31
business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation … less tightly connected networks of shared production and innovation if they are to succeed in the current wave of … globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan …