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And yet, non-equity cooperative entries do improve international performance : uncovering the role of networks’ social capital

Ripollés Meliá, María; Blesa, Andreu - In: Small business economics : an international journal 55 (2020) 3, pp. 761-776

Persistent link: https://www.econbiz.de/10012304681

Entry mode choices in the international new ventures context : a study from different theoretical perspectives

Ripollés, Maria; Blesa, Andreu - In: International entrepreneurship and management journal 13 (2017) 2, pp. 465-485

Persistent link: https://www.econbiz.de/10011950165

International new ventures as “small multinationals”: The importance of marketing capabilities

Ripollés, Maria; Blesa, Andreu - In: Journal of World Business 47 (2012) 2, pp. 277-287

This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment...

Persistent link: https://www.econbiz.de/10011065276