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An adaptive utility approach for improved use of marketing models
Fraser, Cynthia - In: Journal of marketing 52 (1988) 4, pp. 96-103
Persistent link: https://www.econbiz.de/10001056291
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Competitive dealing strategy and deal value escalation
Fraser, Cynthia - In: Management science : journal of the Institute for … 34 (1988) 11, pp. 1315-1323
Persistent link: https://www.econbiz.de/10001060038