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Judgment based marketing decision models: an experimental investigation of the decision calculus approach
Chakravarti, Dipankar; Mitchell, Andrew; Staelin, Richard - In: Management science : journal of the Institute for … 25 (1979) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10003512590
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Optimal market intelligence strategy when management attention is scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
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Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636
Persistent link: https://www.econbiz.de/10009614325
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Effects of quality and quantity of information on decision effectiveness
Keller, Kevin Lane - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 200-213
Persistent link: https://www.econbiz.de/10001068367
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Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513