Optimal market intelligence strategy when management attention is scarce
Year of publication: |
2009
|
---|---|
Authors: | Christen, Markus ; Boulding, William ; Staelin, Richard |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 55.2009, 4, p. 526-538
|
Subject: | Informationsversorgung | Information provision | Marketingmanagement | Marketing management | Entscheidung | Decision | Bayes-Statistik | Bayesian inference |
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