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Entscheidung
Consumer behaviour
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To choose or to reject : the effect of decision frame on food customization decisions
Nagpal, Anish
;
Lei, Jing
;
Khare, Adwait
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 422-435
Persistent link: https://www.econbiz.de/10011377048
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