Attribute conflict in consumer decision making : the role of task compatibility
Year of publication: |
2008
|
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Authors: | Nagpal, Anish ; Krishnamurthy, Parthasarathy |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 34.2007/08, 5, p. 696-705
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
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