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International review on public and non-profit marketing
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Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven
- In:
Tourism management : research, policies, practice
33
(
2012
)
1
,
pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria
Pike, Steven
;
Knott, Kathy
;
Newton, Cameron
- In:
International review on public and non-profit marketing
9
(
2012
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009632032
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