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Framing goals to influence personal savings : the role of specificity and construal level
Ülkümen, Gülden; Cheema, Amar - In: Journal of marketing research : JMR 48 (2011) 6, pp. 958-969
Persistent link: https://www.econbiz.de/10010217423
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Investor behavior under epistemic vs. aleatory uncertainty
Walters, Daniel J.; Ülkümen, Gülden; Tannenbaum, David; … - In: Management science : journal of the Institute for … 69 (2023) 5, pp. 2761-2777
Persistent link: https://www.econbiz.de/10014305437
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Managerial decision making in customer management : adaptive, fast and frugal?
Schmitt, Philipp; Morwitz, Vicki G.; Winer, Russ - In: Wert- und dialogorientiertes Kundenmanagement, (pp. 115-141). 2011
Persistent link: https://www.econbiz.de/10009239976
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Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes; Schmitt, Philipp; Morwitz, Vicki G.; … - In: Journal of the Academy of Marketing Science 41 (2013) 4, pp. 436-455
Persistent link: https://www.econbiz.de/10009776510