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Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
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2
Consumer Preferences for 99-ending prices : the moderating role of intuitive and analytical decision style
Gaston-Breton, Charlotte
;
Duque, Lola C.
-
2011
Persistent link: https://www.econbiz.de/10009686908
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