Similar Search Results

A pricing decision model for Gabor Granger price experiments

Wedel, Michel; Leeflang, Peter - 1992

Persistent link: https://www.econbiz.de/10000845309

An empirical comparison of the elicitation of consumer preferences in the self explicated approach and the analytic hierarchy process

Huizingh, Eelko; Vrolijk, Hans C. J. - 1995

Persistent link: https://www.econbiz.de/10000937792

The predictive power of the self explicated approach and the analytic hierarchy process : a comparison

Huizingh, Eelko - In: Multiple criteria decision making : proceedings of the …, (pp. 137-146). 1997

Persistent link: https://www.econbiz.de/10001320340

Path dependencies and the long-term effects of routinized marketing decisions

Farris, Paul W.; Verbeke, Willem J. M. I.; Dickson, Peter; … - 2008

Persistent link: https://www.econbiz.de/10003721552

Advanced choice models

Nierop, Johannes Erjen Maurice van - 2002

Persistent link: https://www.econbiz.de/10001720002

Linear structural relation market share models

Leeflang, Peter S. H.; Plat, Frans W. - 1984

Persistent link: https://www.econbiz.de/10002236098

Path Dependencies and the Long-Term Effects of Routinized Marketing Decisions

Farris, Paul - 2012

The purpose of this paper is to discuss a simulation of marketing budgeting rules that is based on a simplified version of the market share attraction model. The budgeting rules are roughly equivalent to those that may be used in practice. The simulation illustrates the concept of path...

Persistent link: https://www.econbiz.de/10012755153