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Economic evaluation for decision-making
Gray, Alastair M.
;
Vale, Luke
- In:
Advances in health economics
,
(pp. 59-75)
.
2003
Persistent link: https://www.econbiz.de/10001775211
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An adaptive utility approach for improved use of marketing models
Fraser, Cynthia
- In:
Journal of marketing
52
(
1988
)
4
,
pp. 96-103
Persistent link: https://www.econbiz.de/10001056291
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Competitive dealing strategy and deal value escalation
Fraser, Cynthia
- In:
Management science : journal of the Institute for …
34
(
1988
)
11
,
pp. 1315-1323
Persistent link: https://www.econbiz.de/10001060038
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