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Who should wear the pants? : an empirical investigation of functional decision-making authority in innovation development

Welle, Markus; Kuester, Sabine; Schuhmacher, Monika C. - In: International journal of innovation management 25 (2021) 2, pp. 2150019-1-2150019-28

Persistent link: https://www.econbiz.de/10012508941

Order in product customization decisions

Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42

Persistent link: https://www.econbiz.de/10003779712

Consumer decision making and variety of offerings : the effect of attribute alignability

Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358

Persistent link: https://www.econbiz.de/10003835533

Survival-Modelle in der betriebswirtschaftlichen Forschung : Grundidee, Methodik, Anwendungen

Kaiser, Christian; Herrmann, Andreas; Heitmann, Mark - In: Die Unternehmung : Swiss journal of business research … 61 (2007) 1, pp. 43-70

Persistent link: https://www.econbiz.de/10003416849

Individual-level loss aversion in riskless and risky choices

Gächter, Simon (contributor); Johnson, Eric J. (contributor) - 2007

Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...