Entscheidungsverhalten von Kunden in Mass Customization-Systemen
Year of publication: |
2011
|
---|---|
Authors: | Stefanides, Julia K. ; Heitmann, Mark ; Herrmann, Andreas ; Landwehr, Jan R. |
Published in: |
Kundenmanagement. - Wiesbaden : Gabler, ISBN 3-8349-1996-9. - 2011, p. 7-30
|
Subject: | Mass Customization | Mass customization | Kunden | Customers | Entscheidung | Decision |
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