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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Entscheidungsverhalten von Kunden in Mass Customization-Systemen
Stefanides, Julia K.; Heitmann, Mark; Herrmann, Andreas; … - In: Kundenmanagement, (pp. 7-30). 2011
Persistent link: https://www.econbiz.de/10009008213