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Framing goals to influence personal savings : the role of specificity and construal level
Ülkümen, Gülden
;
Cheema, Amar
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 958-969
Persistent link: https://www.econbiz.de/10010217423
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Investor behavior under epistemic vs. aleatory uncertainty
Walters, Daniel J.
;
Ülkümen, Gülden
;
Tannenbaum, David
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
5
,
pp. 2761-2777
Persistent link: https://www.econbiz.de/10014305437
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