Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
Year of publication: |
2013
|
---|---|
Authors: | Ülkümen, Gülden ; Thomas, Manoj |
Publisher: |
[S.l.] : SSRN |
Subject: | Simulation | Dauer | Duration | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Dienstleistungsqualität | Service quality |
Extent: | 1 Online-Ressource (49 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 5, 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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