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Across four studies, including one involving an actual monetary decision, the authors demonstrate that forming a … failure to consider ethical products may reflect seemingly minor contextual issues guiding the decision process and not …
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Our comments about the paper by Leeflang and Wittink wInternat. J. Res. Marketing, 17 2000. 105x comprise of two components: first, we address two issues on which we disagree with Leeflang and Wittink: soft versus hard data, and individual-level versus segment-level models. Secondly, we...
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. Druckenmiller -- Specialization vs. diversification decision making: driving forces and challenges / Dimitris Folinas, Mohammed …
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