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~subject:"Entscheidungstheorie"
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Entscheidungstheorie
Consumer behaviour
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Arora, Neeraj
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Liu, Qing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Efficient choice designs for a consider-then-choose model
Liu, Qing
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 321-338
Persistent link: https://www.econbiz.de/10009006829
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Noncompensatory dyadic choices
Arora, Neeraj
;
Henderson, Ty
;
Liu, Qing
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1028-1047
Persistent link: https://www.econbiz.de/10009427803
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3
Dyadic compromise effect
Boldt, Lin
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011695455
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