//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Entscheidungsverhalten"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Entscheidungsverhalten
Marketingtheorie
Strategisches Management
Entscheidung
82
Decision
76
Marketing
47
Theorie
46
Theory
46
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
15
Germany
15
Experiment
14
Behavioral economics
12
Verhaltensökonomik
12
Spieltheorie
10
USA
10
United States
10
Game theory
9
Entscheidungstheorie
7
Economic history
6
Führungskräfte
6
Management
6
Managers
6
Risiko
6
Risk
6
Strategic management
6
Wirtschaftsgeschichte
6
Decision theory
5
Gerald Zaltman
5
Kognition
5
Management information system
5
Management-Informationssystem
5
Marketing theory
5
Scientists
5
Unternehmen
5
Unternehmenserfolg
5
Wissenschaftler
5
Advertising
4
Cognition
4
more ...
less ...
Online availability
All
Free
4
Undetermined
1
Type of publication
All
Book / Working Paper
17
Type of publication (narrower categories)
All
Sammlung
Article in journal
741
Aufsatz in Zeitschrift
741
Hochschulschrift
236
Lehrbuch
213
Aufsatz im Buch
196
Book section
196
Textbook
192
Collection of articles of several authors
183
Sammelwerk
183
Thesis
178
Aufsatzsammlung
121
Graue Literatur
110
Non-commercial literature
110
Konferenzschrift
91
Bibliografie enthalten
88
Bibliography included
88
Case study
70
Fallstudie
70
Working Paper
53
Arbeitspapier
52
Dissertation u.a. Prüfungsschriften
52
Conference proceedings
48
Glossar enthalten
31
Glossary included
31
Ratgeber
31
Handbook
29
Handbuch
29
Guidebook
28
Festschrift
26
Reprint
26
Collection of articles written by one author
17
Einführung
16
Bibliografie
14
Fallstudiensammlung
13
Conference paper
8
Konferenzbeitrag
8
Interview
6
CD-ROM, DVD
5
Accompanied by computer file
4
more ...
less ...
Language
All
English
16
German
1
Author
All
Sheth, Jagdish N.
4
Zaltman, Gerald
2
Alpers, Isabel
1
Ambos, Björn
1
Bethmann, Nicola
1
Bolz, Lea Kathrin
1
Day, George S.
1
Deshpandé, Rohit
1
Eberlein, Marion
1
Grönroos, Christian
1
Hamann, Hanjo
1
Hauptmann, Gunnar
1
Jaworski, Bernard J.
1
Junge, Sebastian
1
Kohli, Ajay Kumar
1
Krishnan, Balaji C.
1
Lampe, Kerstin
1
Langenbach, Pascal
1
Meffert, Heribert
1
Murmann, Johann Peter
1
Müller, Daniel
1
Schöndube, Jens Robert
1
Stenfors, Sari
1
Wielenberg, Stefan
1
Wind, Yoram
1
Yadav, Manjit S.
1
more ...
less ...
Institution
All
Friedrich-Schiller-Universität Jena
2
Gottfried Wilhelm Leibniz Universität Hannover
1
Philipps-Universität Marburg
1
Published in...
All
Legends in marketing
4
Acta Universitatis Oeconomicae Helsingiensis / A
1
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
4
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
5
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
6
Strategische Unternehmensführung und Marketing : Beiträge zur marktorientierten Unternehmenspolitik
Meffert, Heribert
-
1988
Persistent link: https://www.econbiz.de/10000091990
Saved in:
7
The influence of biases and debiasing on decision making in the context of behavioral strategy
Bolz, Lea Kathrin
-
2015
Persistent link: https://www.econbiz.de/10011449763
Saved in:
8
Essays in experimental law and economics : participation and decision-making procedures
Langenbach, Pascal
-
2017
Persistent link: https://www.econbiz.de/10011645189
Saved in:
9
Environmental uncertainty and stakeholder influence on strategic decisions: essays on recent challenges in the strategic management discourse
Junge, Sebastian
-
2017
Persistent link: https://www.econbiz.de/10011667659
Saved in:
10
Information needs of logistics service providers in strategic decisions
Lampe, Kerstin
-
2014
Persistent link: https://www.econbiz.de/10010442055
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->